Samsung’s Sleep Self Experiment campaign explores the intersection of personal health and daily routine, centering on the challenge of maintaining balance in a high-paced world. Through a documentary narrative style, the project tracks the lived experiences of several individuals as they navigate their waking hours and periods of rest.
Produced by e+p films GmbH with agency support from Cheil Germany GmbH, the project utilizes live-action technique and realistic lighting to anchor its observations in everyday settings. The film cuts across intimate domestic spaces and urban environments, documenting routines while focusing on individual perspectives on rest.
