Samsung
Sleep Self Experiment
Brand
ProjectSleep Self Experiment
Date
Apr 2025
Description
Samsung’s Sleep Self Experiment campaign explores the intersections of personal wellness and daily habit within the consumer electronics space. Using a documentary narrative style, the video captures the candid realities of fatigue and rest, contrasting intimate morning routines with the fast-paced energy of city streetscapes. The project leans into a live-action technique, focusing on authentic character-driven storytelling. Created with agency Cheil Germany GmbH and production house e+p films GmbH, the piece emphasizes clean visual framing to highlight individual experiences with rest in a modern environment.
Style
Documentary, Horizontal, Clean
Industries
Consumer Electronics
Color
Navy
Jet Black
Background
Bedroom
Context
Brand Film / Corporate Video
Associated creatives
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