Samsung: Showdown
Brand
Date
Feb 2023
Description
Samsung’s 'Showdown' campaign is a live-action commercial directed by Mark Molloy in collaboration with creative agency adam&eveDDB. The project captures young people navigating daily routines within a domestic environment. Utilizing a cinematic and raw visual approach, the film leans into natural light to establish an observational tone. Music and sound design are provided by Mophonics, complementing the grounded aesthetic of the household narrative.
Style
Horizontal, Cinematic, Raw
Techniques
Natural light
Industries
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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