Samsung presents the Not Same Same v3 campaign, a commercial project developed for the consumer electronics and technology sector. The spot features a focused performance set against an urban building exterior, captured in a clean, live-action style.
Developed by DDB Group Aotearoa with production by FINCH, the film leans into a minimalist aesthetic suitable for vertical orientation. Post-production duties were handled by Atticus, with original audio provided by Franklin Road and media strategy overseen by Spark Foundry.
