Samsung: Samsung Galaxy
Brand
Date
Apr 2024
Description
Samsung highlights the engineering behind its latest foldable smartphone in this product-focused commercial. The film moves between macro-level close-ups of metallic hardware and internal mechanical gears, framing the device through a series of precise movements. Utilizing a blend of 3D render / CGI and live-action techniques, the visuals lean into a high-contrast aesthetic with dark cinematic lighting. A recurring animated butterfly graphic serves as a centerpiece, emphasizing the flexible screen technology through slow motion capture. Sound design is provided by SoStereo.
Style
Horizontal, Commercial, Action, Clean
Techniques
3D render / CGI, Slow motion
Industries
Color
Silver
Jet Black
Background
Black Seamless
Context
Advertising Campaign
Associated creatives
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