Samsung: Rendezvous
Brand
Date
Feb 2023
Description
In the spot 'Rendezvous', Samsung highlights the connected capabilities of its smart home ecosystem within a domestic, cinematic narrative. The commercial centers on a late-night interaction between a father and daughter, using the refrigerator's interface as a focal point for communication. Directed through SMUGGLER and developed with adam&eveDDB, the film leans into a moody aesthetic. The production employs a live-action technique to contrast the dim, naturalistic lighting of a quiet household with the glow of integrated appliance displays, grounding the technology in a familiar, everyday setting. Sound design by Mophonics rounds out the project.
Style
Horizontal, Cinematic, Moody
Industries
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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