Samsung: Reducing Waste
Brand
Date
Aug 2025
Description
Samsung explores sustainable design principles in this animated project, highlighting the modularity and durability of their home appliances. The visual narrative moves through a precise sequence, beginning with technical blueprint drafting before transitioning into 3D rendered domestic interiors. Produced by 1stAveMachine with agency support from Bloomberg, the piece utilizes clean graphic styling and a vibrant color palette to communicate product longevity. The production features animation by Can Can Club, post-production and VFX by Rojo Studio, and a sound design layer provided by Konsonant Music.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Animation, 3D render / CGI
Industries
Color
Navy
Cream
Crimson
Background
3D Rendered Scene
Context
Brand Film / Corporate Video
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