Samsung: QLEDTV x Zlatan
Brand
Date
Nov 2025
Description
This Samsung QLEDTV commercial features professional athlete Zlatan Ibrahimovic in a series of shots centered on his interaction with the product. Directed by the team at Camp David with support from LS Productions, the production leans into a minimal aesthetic, placing the focus on the display within a stark studio environment. With creative direction from NORD DDB, the live-action project uses clean, horizontal framing to showcase the television's design. The edit alternates between close-up portraits and wide shots that establish the viewer's perspective as Ibrahimovic observes the screen.
Style
Horizontal, Commercial, Clean
Industries
Color
Jet Black
Medium Grey
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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