Samsung: Owning The Night
Brand
Date
Dec 2025
Description
Samsung highlights the advanced low-light photography capabilities of its mobile devices in this commercial, 'Owning The Night.' The production leans into atmospheric lighting and dynamic camera movement to showcase the smartphone's performance during social gatherings. Developed alongside Big Spaceship, the spot focuses on capturing high-contrast imagery within a party setting. The project features sound design and original music by MAS-Music and Strategy, grounding the visual experience in a moody, live-action environment.
Style
Horizontal, Commercial, Moody
Industries
Color
Jet Black
Camel
Background
Living Room
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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