Samsung: Owning the Adventure
Brand
Date
Dec 2025
Description
This commercial spot for Samsung, titled Owning the Adventure, depicts the integration of mobile technology into both domestic routines and spontaneous travel. The narrative follows a young protagonist moving from a quiet bedroom setting into a road trip, highlighting features such as wireless charging and mobile payment functionality. Developed by the team at Big Spaceship, the film captures a shift from soft ambient indoor lighting to expansive daylight exterior shots. The production utilizes live-action technique to ground the technology in everyday scenarios, supported by original music and sound design from MAS-Music and Strategy.
Style
Horizontal, Commercial, Clean
Industries
Color
Jet Black
Pure White
Background
Bedroom
Context
TVC / TV Commercial
Associated creatives
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