Samsung: Outernet
Brand
Date
Jul 2025
Description
Samsung transforms the Outernet in London into an immersive brand experience, showcasing its latest technology through a large-scale interactive exhibition. The project utilises expansive digital displays to wrap visitors in high-definition motion graphics, blending product visuals with the venue’s architecture. Produced in collaboration with Cheil London, INERTIA, and Iris London, the film documents the event space through dynamic live-action footage and drone captures. The production emphasises the scale of the digital environment, capturing the interaction between the crowds and the venue's massive projection surfaces.
Style
Horizontal, Commercial
Techniques
Drone footage
Industries
Color
Jet Black
Royal Blue
Background
Shopping Mall
Context
Event / PR
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