Samsung

Mar 2026

Samsung captures a candid moment in a supermarket setting in this commercial spot, Organic. Featuring recording artist Audrey Nuna, the film follows her navigating a brightly lit grocery store while utilizing the brand's wireless earbuds and smartphone features. The execution leans into a clean, live-action technique, highlighted by dynamic camera work and natural indoor lighting. The visual narrative integrates recording waveforms and audio interface overlays to emphasize the connectivity of the hardware in a daily context. Production was handled by Chromista, with post-production and VFX provided by Picture Shop and Hey Beautiful Jerk. Audio post and music production were completed by Mr. Bronx Audio Post.

Horizontal, Commercial, Clean

Consumer Electronics

Retail Store

TVC / TV Commercial