This Samsung commercial spot, Organic, features recording artist Audrey Nuna in a supermarket setting, highlighting the integration of technology into daily routines. The project leans into a clean, contemporary aesthetic, captured through live-action technique and bright, natural indoor lighting.
Produced by Chromista, the film features dynamic camera movements as Nuna interacts with her smartphone and wireless earbuds while shopping. Post-production and VFX were handled by Picture Shop and Hey Beautiful Jerk, with additional sound work provided by Mr. Bronx Audio Post.
