Samsung: Old Friend
Brand
Date
Jun 2022
Description
Samsung’s 'Old Friend' commercial highlights the integration of mobile technology into everyday life. The production moves through a series of urban and domestic environments, featuring cinematic framing that tracks subjects in park settings, restaurants, and kitchens. Utilizing a live-action technique, the piece captures a lifestyle-focused narrative centered on smartphone interaction. The cinematography emphasizes natural lighting and clean, high-contrast compositions across both indoor and outdoor sequences. STADIUM led the production for this campaign.
Style
Horizontal, Commercial, Action, Clean
Industries
Context
TVC / TV Commercial
Associated creatives
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