Samsung: Nomo Fomo

Aug 2021

Samsung’s Nomo Fomo campaign positions its latest mobile hardware within a series of highly produced, cinematic environments. The spot follows a central protagonist moving through distinct locales, ranging from backstage dressing rooms to elaborate, period-specific film sets and open-air musical stages. The execution relies on a polished, live-action technique, moving between varied lighting palettes that include dense red theatrical cues, crisp outdoor night illumination, and the warm glow of backstage lighting. By centering on the device within these diverse, fast-paced transitions, the film highlights its adaptability across different professional and creative settings. Creative development for the project was led by Ogilvy UK, with production services provided by Gifted Youth. Post-production and visual effects were managed by MPC London and Final Cut London, complemented by sound design and music curation from Wave Studios and JSM Music.

Horizontal, Commercial, Cinematic, Polished

Set-dressed

TVC / TV Commercial