Samsung: No shirt? No Problem
Brand
Date
Sep 2025
Description
This campaign for Samsung, titled No shirt? No Problem, highlights the device's folding screen capabilities through a lighthearted, observational narrative. Set against the backdrop of a sunny poolside, the film centers on a casual interaction between two friends editing photos on their phones. The live-action production captures a relaxed, outdoor atmosphere, relying on natural light to define the warm, leisure-focused setting. The project was developed by agency BBH USA with production by O Positive and media planning via Publicis Constellation Groupe.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Navy
Beige
Charcoal
Background
Outdoor Pool
Context
TVC / TV Commercial
Associated creatives
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