Samsung
Next Chapter
Brand
ProjectNext Chapter
Date
Feb 2025
Description
Samsung’s 'Next Chapter' is a cinematic drama video production that navigates a narrative of personal reflection and vulnerability. The film features a young protagonist moving through moody, interior environments, from the interior of a car to a dimly lit bedroom setting. Produced by Quad in collaboration with ARC, the project utilizes a live-action technique defined by low-key lighting and a distinctively desaturated color grade. These aesthetic choices work to establish a melancholic atmosphere across the sequence.
Style
Horizontal, Cinematic, Desaturated
Industries
Consumer Electronics
Background
Bedroom
Context
Brand Film / Corporate Video
Associated creatives
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