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Samsung: When everyone has the same phone

Date

Jul 2025

Description

Samsung explores the nuances of shared experiences in this commercial titled 'When Everyone Has The Same Phone.' Directed to highlight human connection, the project moves through a series of modern vignettes, spanning environments from industrial yards to quiet urban corners. Produced by Finch and the creative team at DDB Group Aotearoa, the film leans into a clean, cinematic aesthetic. It employs live-action techniques and natural light to maintain a grounded, realistic tone across its various settings.

Style

Horizontal, Cinematic, Clean

Techniques

Natural light

Context

TVC / TV Commercial

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