Samsung
Nea
Dec 2024
Samsung's 'Nea' commercial explores the intersection of domestic living and large-scale entertainment through a blend of live-action technique and complex VFX. The spot, developed by creative agency BBH Singapore, begins in a conventional living room before shifting into expansive sports and cycling environments. Produced by Immigrant and shelter.film, the film utilizes cinematic camera movement and dynamic lighting to illustrate the display capabilities of the brand's technology. By transitioning the viewer from an interior setting onto a floodlit football pitch, the production creates a sense of scale across the consumer electronics and technology space.
Horizontal, Action, Cinematic
VFX / visual effects
Consumer Electronics
Living Room
TVC / TV Commercial
