Samsung Nea 2024

About

This commercial spot for Samsung, titled Nea, explores the immersive nature of consumer electronics through a blend of domestic and expansive sports environments. Developed by creative agency BBH Singapore with production support from Immigrant and shelter.film, the film transitions from a contemporary living room setting directly onto a professional football pitch. The narrative uses live-action techniques and VFX to dissolve the boundaries between the home and the action, incorporating outdoor cycling sequences and stadium environments. The production relies on cinematic camera movement and high-contrast dynamic lighting to showcase the display capabilities of the technology.