Samsung: Nea

Brand

Date

Dec 2024

Description

This commercial spot for Samsung, titled Nea, explores the immersive nature of consumer electronics through a blend of domestic and expansive sports environments. Developed by creative agency BBH Singapore with production support from Immigrant and shelter.film, the film transitions from a contemporary living room setting directly onto a professional football pitch. The narrative uses live-action techniques and VFX to dissolve the boundaries between the home and the action, incorporating outdoor cycling sequences and stadium environments. The production relies on cinematic camera movement and high-contrast dynamic lighting to showcase the display capabilities of the technology.

Style

Horizontal, Action, Cinematic

Techniques

VFX / visual effects

Industries

Consumer Electronics

Color

Chocolate

Forest Green

Beige

Background

Living Room