Samsung
Love is in the AIr
Brand
ProjectLove is in the AIr
Date
Nov 2024
Description
Samsung’s latest campaign, titled Love is in the AIr, highlights the integration of lifestyle technology into daily routines. The project focuses on a young woman navigating a domestic environment, featuring close interactions with the Galaxy Buds3 Pro and a smartwatch. Directed by the team at Cheil, the film employs cinematic framing and a cool-toned colour palette. The production, supported by Quad Productions and Mamma Team, utilises gentle natural light to capture intimate, everyday moments within a bedroom and hallway setting.
Style
Lifestyle, Horizontal, Cinematic, Cool
Techniques
Natural light
Industries
Consumer Electronics
Color
Navy
Cream
Background
Bedroom
Context
TVC / TV Commercial
Associated creatives
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