Samsung: Love is in the AIr
Brand
Date
Nov 2024
Description
Samsung’s commercial film, Love is in the AIr, explores the integration of lifestyle technology within the domestic sphere. The narrative centers on a young woman navigating daily routines, highlighting the use of a smartwatch and the Galaxy Buds3 Pro. Produced by Quad Productions and Mamma Team with creative development from agency Cheil, the project leans into a cool-toned aesthetic. The cinematography utilizes natural light and cinematic framing to establish its tone, grounding the product within a familiar, softly lit bedroom and hallway setting.
Style
Lifestyle, Horizontal, Cinematic, Cool
Techniques
Natural light
Industries
Color
Navy
Cream
Background
Bedroom
Context
TVC / TV Commercial
Associated creatives
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