Samsung: Long Road
Brand
Date
Dec 2024
Description
Samsung’s 'Long Road' commercial campaign explores a nocturnal, surrealist landscape through a first-person perspective. The narrative centers on a nighttime drive, where reality blends with abstract imagery as glowing clocks and newspapers drift across the frame. The project leans into a cinematic aesthetic, utilizing a combination of live-action technique and complex VFX to create its moody atmosphere. The production was spearheaded by agency and creative leads at Leo Burnett Australia, with production support from Revolver and post-production work delivered by Fin Design + Effects.
Style
Horizontal, Cinematic, Moody
Techniques
VFX / visual effects
Industries
Background
Road
Context
Brand Film / Corporate Video
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