Samsung
Long Road
Brand
ProjectLong Road
Date
Dec 2024
Description
Samsung’s 'Long Road' commercial leans into a cinematic aesthetic, blending live-action technique with layered digital environments. The project follows a first-person perspective of a nighttime drive, where surreal elements like drifting clocks and newspapers populate the frame. Developed alongside Leo Burnett Australia and production company Revolver, the film centers on a moody atmosphere driven by precise visual world-building. Fin Design + Effects executed the post-production, integrating complex VFX/visual effects to maintain a consistent tone across the driving sequence.
Style
Horizontal, Cinematic, Moody
Techniques
VFX / visual effects
Industries
Consumer Electronics
Background
Road
Context
Brand Film / Corporate Video
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