Samsung: Live Video Commerce
Brand
Date
Jan 2025
Description
Samsung moves into live video commerce with a campaign designed to demonstrate the functionality of its latest mobile ecosystem. The project features a series of product demonstrations centered on foldable smartphones and wireless earbuds, set within a brightly lit studio environment. Produced by Cheil North America, the content utilizes a commercial aesthetic that emphasizes a clean, minimalist backdrop. The execution leans into a live-action technique that highlights the interactive nature of the retail broadcasting experience and the modern hardware design.
Style
Horizontal, Commercial, Clean
Industries
Color
Pure White
Jet Black
Lilac
Background
Set-dressed
Context
Brand Film / Corporate Video
Associated creatives
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