Samsung: Level Up

Nov 2024

Samsung’s Level Up commercial spot features a narrative centered on the mobile gaming experience, following a protagonist as she moves from a home environment into a local game store setting. The production emphasizes the portability of gameplay, focusing on clear, crisp close-ups of mobile devices and integrated user interaction within the store environment. Utilizing a live-action technique, the project leans into natural lighting and realistic interior staging to maintain a grounded aesthetic. The cinematography captures the high-energy nature of the gaming community through a series of action-oriented sequences, framing the devices as central to the character's hobby.

Horizontal, Commercial, Action, Clean

Bedroom

TVC / TV Commercial