Samsung: LeBron Uninterrupted
Brand
Date
Feb 2023
Description
Samsung partners with LeBron James and Uninterrupted for a campaign centered on mobile connectivity and daily routines. The project follows a series of vignettes, moving from a personal interaction to the bustling environment of student commuters. Created by agency 72andSunny New York and produced by WORK USA, the film utilises a cinematic, live-action technique to ground the technology in realistic urban settings. The visual narrative relies on a desaturated, cool color grade to capture the transition from quiet dawn light to the activity of a morning commute.
Style
Horizontal, Cinematic, Desaturated, Warm
Industries
Color
Charcoal
Pure White
Background
Hotel Room
Context
TVC / TV Commercial
Associated creatives
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