Samsung: Le VIP client
Brand
Date
Jan 2024
Description
This commercial campaign for Samsung, titled Le VIP Client, explores the device's screen functionality through a series of interactions with the folding smartphone. The production features live-action technique with warm-toned, soft lighting that highlights the screen's visual clarity and color rendering. The film centres on two distinct users interacting with the technology in a home environment. The creative approach balances product utility with a human-centric focus on the user interface, incorporating upbeat sound design from the team at SoStereo to drive the narrative flow. The project is presented in a vertical format, tailored for mobile-first consumption.
Style
Vertical, Commercial, Warm
Industries
Color
Charcoal
Lavender
Caramel
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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