Samsung: Le Shoot
Brand
Date
Jan 2024
Description
Samsung highlights the versatility of its compact foldable smartphone in the commercial spot Le Shoot. The project features a series of portraits set within a meticulously styled interior, pairing the device’s sleek design with vibrant, dessert-focused art direction. Utilizing a live-action technique, the film captures subjects interacting with the hardware amidst a collection of pastry globes and pastel-toned displays. The execution leans into warm lighting to emphasize textures, balancing technology with refined set design. Music and sound production for the project were managed by SoStereo.
Style
Horizontal, Commercial, Warm
Industries
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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