Samsung: Le Gift Time
Brand
Date
Jan 2024
Description
Samsung’s holiday campaign, Le Gift Time, captures a festive interaction between two individuals within an outdoor, winter-themed setting. The film leans into a cinematic, nostalgic aesthetic, documenting a gift-giving moment centered on a smartwatch. Featuring a live-action technique, the narrative focuses on the exchange between the two leads amidst decorated Christmas trees and seasonal lighting. The production incorporates music and sound design by SoStereo to establish the holiday atmosphere.
Style
Horizontal, Cinematic, Nostalgic
Industries
Event
Christmas
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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