Samsung: Larger than Life
Brand
Date
Oct 2025
Description
Samsung brings a playful, larger-than-life aesthetic to their latest commercial project. Set against the bustling backdrop of a night carnival, the film explores surreal proportions through encounters with oversized characters and objects, including a massive teddy bear and an outsized ice cream cone. Produced by AGGRESSIVE, the film leans into cinematic lighting and dynamic camera framing to ground the whimsical elements within the vibrant, glowing environment of a fairground. The production balances a high-energy carnival atmosphere with polished live-action technique.
Style
Horizontal, Cinematic
Industries
Color
Violet
Pure White
Background
Public Square
Context
Brand Film / Corporate Video
Associated creatives
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