Samsung

Kirigami

Brand

Date

Feb 2025

Description

Samsung presents Kirigami, an atmospheric video advertisement that explores the intersection of traditional craft and modern technology. Produced by All Of Us Here, the project features a detailed miniature winter village and papercraft diorama that transforms within a smart home setting. The animation leans into a nostalgic aesthetic, balancing the cold light of a snowy night with the warm glow of interior scenes. Through the use of sculpture-inspired set design and cinematic framing, the film highlights intricate papercraft textures while demonstrating the display capabilities of the featured technology.

Style

Horizontal, Cinematic, Monochrome, Nostalgic

Techniques

Animation, Ceramics / sculpture

Industries

Consumer Electronics

Color

Navy

Jet Black

Pure White

Background

Mountain

Context

Brand Film / Corporate Video

Associated creatives

All Of Us HereProduction

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Samsung

Kirigami

Associated creatives

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