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Samsung: Julliard

Date

Feb 2025

Description

Samsung highlights the intersection of traditional performing arts and modern digital connectivity in this documentary-style project. Filmed in an authentic studio environment, the piece captures the daily discipline of dancers as they rehearse, refine ballet positions, and collaborate with instructors. The production leans into natural light to emphasize the clean, raw aesthetic of the rehearsal space. Through a blend of live-action technique and candid observation, the project explores how students utilize mobile devices and tablets to document performances and bridge the gap between physical practice and digital sharing.

Style

Documentary, Horizontal, Clean

Techniques

Natural light

Color
Jet Black
Pure White
Background

Salon

Context

Brand Film / Corporate Video

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