Samsung Jaden Smith Unfolds Latest Galaxy Z Series in New Samsung Creative 2025

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Samsung highlights the latest Galaxy Z series in a commercial campaign featuring Jaden Smith. The spot focuses on the device's folding mechanism and integrated AI photo editing tools within a minimalist studio setting. Produced by Chromista and MrMr Films with creative direction from Cheil North America, the piece uses live-action technique and clean visual framing to showcase hardware design. Post-production and VFX were managed by Mathematic and Hey Beautiful Jerk, with sound design from Lime Studios, One Thousand Birds, and Sonic Union.