Samsung: Is Game
Brand
Date
Mar 2026
Description
Samsung captures the breadth of modern play in its 'Is Game' commercial, moving through mobile interfaces, competitive esports tournaments, and dedicated home console setups. Produced by Surreal Hotel Arts, the film leans into action-oriented sequences to bridge the gap between casual domestic gaming and the intensity of professional environments. The edit leans into vibrant lighting and fast-paced transitions to emphasize the connectivity of the hardware across diverse user settings. Through a live-action technique, the project highlights the immersive nature of current gaming culture and the hardware ecosystem required to support it.
Style
Horizontal, Commercial, Action
Industries
Context
TVC / TV Commercial
Associated creatives
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