Samsung
Is Game
Brand
ProjectIs Game
Date
Mar 2026
Description
Samsung captures the breadth of modern gaming culture in their 'Is Game' commercial. The project spans mobile, console, and esports environments, showcasing the integration of technology within domestic and competitive spaces. Produced by Surreal Hotel Arts, the film utilizes live-action technique and fast-paced editing to maintain an energetic tone. The visuals highlight various aspects of the industry, from live streaming setups to large-scale tournament play, emphasizing the immersive nature of the gaming experience.
Style
Horizontal, Commercial, Action
Industries
Video Games
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.