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Samsung: Introducing Galaxy S25 Ultra | Samsung

Date

Feb 2025

Description

Samsung introduces the Galaxy S25 Ultra in this product launch film, detailing the device's technical specifications through high-end CGI and immersive motion graphics. The visual narrative centres on the intricate assembly of the titanium casing, processor, and camera lenses, set against a backdrop of cosmic light trails. Developed with creative oversight from BBH Singapore, the piece leans into a futuristic aesthetic, utilising complex 3D rendering to illustrate the hardware's internal engineering. Production support was provided by Stink Films, with extensive post-production and VFX contributions from Black Kite, The Mill Seoul, Sauvage TV, Room 121, and Blink Post. Sound design and audio engineering were handled by String and Tins, The Foley Barn, and Cobblestone Filmproduktion GmbH.

Style

Horizontal, Cinematic, Warm, Futuristic

Techniques

Animation, 3D render / CGI

Color
Charcoal
Navy
Pure White
Background

3D Rendered Scene

Context

Advertising Campaign, TVC / TV Commercial

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