Samsung

Feb 2025

This product launch film for the Samsung Galaxy S25 Ultra highlights the device's technical specifications and engineering through a series of cinematic 3D renders. The piece maps out the hardware assembly, focusing on the titanium casing and camera array before transitioning into a display of the One UI 7 interface. Developed in collaboration with BBH Singapore, the film leans into a futuristic aesthetic, utilizing dynamic motion graphics and detailed CGI rendering to underscore the smartphone's AI capabilities and internal processing power. The production was managed by Stink Films, with extensive VFX and post-production work provided by teams including Black Kite and The Mill Seoul. Sound design and music composition were contributed by String and Tins, The Foley Barn, and Cobblestone Filmproduktion GmbH.

Horizontal, Cinematic, Warm, Futuristic

Animation, 3D render / CGI

Consumer Electronics

3D Rendered Scene

Advertising Campaign, TVC / TV Commercial