Samsung: Integrated Launch Experience
Brand
Date
Oct 2024
Description
Samsung’s Integrated Launch Experience brings their latest mobile devices and tablets to the public through an immersive, multi-touchpoint event. The project captures active consumer engagement, ranging from hands-on technology demonstrations to interactive photo activations and communal watch parties. Produced by Cheil North America, the promotional footage relies on a live-action technique to translate the event's high-energy atmosphere. The edit leans into slow-motion sequences to highlight product interaction, set against a backdrop of vibrant lighting and large-scale displays.
Style
Vertical, Commercial, Action
Techniques
Slow motion
Industries
Color
Pure White
Jet Black
Sky Blue
Background
Showroom
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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