Samsung: Heritage (DC)
Brand
Date
Dec 2024
Description
Samsung’s Heritage campaign explores connections across generations, juxtaposing modern digital convenience with domestic nostalgia. The spot transitions from urban transit scenes to intimate family moments, blending cinematic live-action technique with a warm aesthetic. Developed by agency BBH Singapore, the film anchors its narrative in the relationship between technology and shared personal history. The production involved collaboration with Immigrant and shelter.film to execute the multi-generational storytelling.
Style
Horizontal, Cinematic, Warm
Industries
Color
Navy
Camel
Charcoal
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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