Samsung

Heritage (DC)

Brand

Date

Dec 2024

Description

Samsung’s Heritage commercial spot captures a cross-generational narrative, bridging the gap between tactile history and digital connectivity. The film opens with a sequence aboard a subway train, juxtaposing an elderly couple’s quiet interaction with a younger passenger focused on her smartphone. Produced with agency support from BBH Singapore, the narrative shifts into a vibrant domestic setting. The live-action technique leans into a cinematic aesthetic, utilizing warm tones to highlight intimate family moments and the evolution of communication across time, from legacy hardware to modern mobile devices.

Style

Horizontal, Cinematic, Warm

Industries

Apps & Digital Platforms

Color

Navy

Camel

Charcoal

Background

Retail Store

Context

TVC / TV Commercial