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Samsung: Hangeul Truck

Brand
Samsung
Date

Nov 2025

Description

To commemorate Hangeul Day, Samsung commissioned the Hangeul Truck, a moving public art initiative that celebrates the Korean alphabet. Captured through a documentary lens, the project follows the journey of a flatbed vehicle adorned with large-scale Hangul tiles as it traverses various landscapes. The film utilizes drone footage to survey the truck's transit, interspersed with intimate shots of the craftsmanship behind the installation. Creative direction by Cheil Worldwide, with production from TWObecontinued, frames the work as both a logistical undertaking and an interactive experience, concluding with a display at a university setting that highlights the installation's engagement with the public. Post-production and VFX were managed by Loocreative and Hype.

Style

Documentary, Horizontal, Clean, Minimalist

Techniques

Drone footage

Industries
Apps & Digital Platforms
Background

Street

Context

Brand Film / Corporate Video

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