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Samsung: Green chip

Date

Aug 2025

Description

Samsung explores the functional benefits of energy-efficient hardware in this animated 3D video. The film details the operational impact of memory modules on data center carbon emissions, moving from user environments to the microscopic scale of computer circuitry. Produced by 1stAveMachine with agency support from Bloomberg, the project leans into a clean, futuristic aesthetic. The narrative uses high-fidelity 3D rendering and motion graphics to visualize technical performance metrics within a stylized virtual space. The piece features contributions from Can Can Club for animation, Rojo Studio for post-production and VFX, and Konsonant Music for the soundscape.

Style

Horizontal, Cinematic, Clean, Futuristic

Techniques

Animation, 3D render / CGI

Context

Brand Film / Corporate Video

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