Samsung

Grandmaster

Brand

Date

Jan 2025

Description

Samsung’s Grandmaster campaign spotlights a fusion of technology and tradition through a cinematic exploration of movement. The spot captures an elderly martial artist performing in a structured, open-air courtyard, framed by traditional architecture and natural elements. Produced with a focus on live-action technique and integrated VFX, the film leverages dynamic camera work to highlight specific product features. The production team, including creative input from Sir Mary and production support from doity and Lucky Luciano, utilizes atmospheric lighting to maintain a distinct visual narrative throughout the action-heavy sequence.

Style

Horizontal, Action, Cinematic

Techniques

VFX / visual effects

Industries

Consumer Electronics

Color

Medium Grey

Pure White

Background

Public Square

Context