Samsung: &Design
Brand
Date
Jul 2018
Description
Samsung presents &Design, an immersive 360-degree digital experience exploring the intersection of technology and creative craft. The project utilizes 3D render / CGI techniques to construct a sprawling, atmospheric virtual gallery defined by low-key lighting and illuminated, grid-based pedestals. Narrative text and typographic elements orbit the center of the frame, guiding the viewer through an expansive environment. The production, helmed by Sibling Rivalry with post-production and VFX from Supervixen Studios, leans into a minimalist aesthetic supported by sound design from Yessian Music.
Style
Horizontal, Cinematic, Minimalist, Futuristic
Techniques
Animation, 3D render / CGI, Drone footage
Industries
Background
3D Rendered Scene
Context
Brand Film / Corporate Video
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