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Samsung: Getting On the Fence - Disrupt Campaign

Date

Oct 2024

Description

Samsung brings a lighthearted tone to its latest mobile technology promotion with the Getting On the Fence spot. The commercial features a character engaged in a comedic dialogue, perched atop an outdoor courtyard fence while interacting with individuals seated at tables below. Crafted by the team at Cheil North America, the live-action technique uses clean, natural lighting and varied camera perspectives. The production alternates between close-ups and wide overhead shots to capture the performance and the modern setting of this telecommunications campaign.

Style

Horizontal, Commercial, Clean

Color
Navy
Medium Grey
Background

Public Square

Context

TVC / TV Commercial

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