Samsung Galaxy Z Flip5 & Fold5 Launch Campaign 2025

About

Samsung introduces the Galaxy Z Flip5 and Fold5 with a national launch campaign that bridges product-focused studio work with high-impact out-of-home advertising. The project documents the rollout across major metropolitan areas, documenting the devices alongside expansive digital billboard placements. Execution centers on a blend of sleek product close-ups and motion graphics. Cheil North America managed the creative, utilizing bold typographic overlays to highlight technical specifications and national reach against live-action urban environments.