Samsung
Galaxy Watch Active
Brand
ProjectGalaxy Watch Active
Date
Apr 2026
Description
Samsung’s campaign for the Galaxy Watch Active spotlights the wearable technology’s fitness tracking and wellness capabilities. Through a series of high-energy sequences, the commercial transitions between athletic settings, including outdoor running and pool-based swimming, to emphasize the device's versatility. Utilizing live-action technique and slow motion, the production highlights the smartwatch interface as it displays real-time heart rate metrics and various workout modes. Heavy Duty Projects provided the music and sound design, anchoring the visual narrative.
Style
Horizontal, Commercial
Techniques
Slow motion
Industries
Consumer Electronics
Color
Jet Black
Pure White
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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