Samsung: Galaxy AI
Brand
Date
Mar 2025
Description
Samsung highlights the integration of Galaxy AI in this commercial spot, focusing on connectivity within a studious environment. Set inside a library, the narrative features individuals using mobile devices alongside study materials, captured with a warm aesthetic. Production was handled by Studio RM, with post-production and VFX provided by Absolute. The film utilizes a live-action technique to ground the technology in a relatable, ambient setting.
Style
Horizontal, Commercial, Warm
Industries
Color
Navy
Crimson
Background
Library
Context
TVC / TV Commercial
Associated creatives
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