Samsung
Galaxy AI
Brand
ProjectGalaxy AI
Date
Mar 2025
Description
Samsung highlights the integration of Galaxy AI in this commercial spot, showcasing the technology within a quiet, wood-panelled library setting. The film follows a group of young individuals navigating a social study environment, capturing interactions across tables and mobile devices. Produced by Studio RM, the live-action project utilizes a warm color palette to establish its atmosphere. Post-production and VFX were managed by Absolute to align the technical capabilities with the library setting.
Style
Horizontal, Commercial, Warm
Industries
Consumer Electronics
Color
Navy
Crimson
Background
Library
Context
TVC / TV Commercial
Associated creatives
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