Samsung
Evil Food
Brand
ProjectEvil Food
Date
Feb 2025
Description
Samsung’s Evil Food project is a cinematic commercial video that centers on a suspenseful sequence set within a dimly lit kitchen. The narrative leans into a mystery-driven atmosphere, utilizing a tracking shot to guide the viewer from a dark hallway toward a stark white refrigerator. As the refrigerator door opens to reveal its contents, the film incorporates a subtle action sequence where produce spills across the kitchen floor. The production, managed by All Of Us Here, employs low-key lighting and moody framing to establish the project's visual identity within the food and beverage industry.
Style
Horizontal, Action, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Beverages
Color
Pure White
Charcoal
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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