Samsung: Evil Food
Brand
Date
Feb 2025
Description
Samsung’s Evil Food project is a cinematic commercial spot that leans into a suspenseful, narrative-driven aesthetic. The work utilizes a low-key lighting scheme and intentional tracking shots to frame a domestic kitchen setting with a sense of unease. Produced by All Of Us Here, the short film captures a series of rhythmic movements as produce spills from a refrigerator, framed through a moody, horizontal lens. The execution relies on controlled camera movement and deep chiaroscuro contrasts to define its visual rhythm.
Style
Horizontal, Action, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Color
Pure White
Charcoal
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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