Samsung: ENHYPEN: FANMADE
Brand
Date
Feb 2025
Description
Samsung partners with the music group ENHYPEN for the campaign titled ENHYPEN: FANMADE. This music-focused project captures an immersive concert experience, juxtaposing live performances with the energy of fans interacting through their mobile devices. Developed by Cheil North America, the project leans into a high-energy aesthetic, utilizing vibrant stage lighting and rhythmic, live-action techniques. The edit incorporates slow motion to emphasize individual audience engagement, framing the collaboration through a commercial lens.
Style
Horizontal, Commercial, Action, Warm
Techniques
Slow motion
Industries
Color
Navy
Jet Black
Background
Sports Venue
Context
Brand Film / Corporate Video
Associated creatives
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