Samsung: Eco Innovations
Brand
Date
Aug 2025
Description
Samsung’s Eco Innovations initiative introduces a series of sustainable packaging solutions aimed at minimizing environmental impact. The project utilizes clean 3D render / CGI animation to demonstrate how standard cardboard packaging can be repurposed into functional household goods. Produced by 1stAveMachine with agency support from Bloomberg, the commercial features a structured narrative where boxes assemble and disassemble to reveal upcycling potential. Can Can Club led the animation design, while Rojo Studio provided post-production and VFX. Audio post-production and music were handled by Konsonant Music.
Style
Horizontal, Commercial, Clean
Techniques
Animation, 3D render / CGI
Industries
Color
Camel
Pure White
Background
White Seamless
Context
Brand Film / Corporate Video
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