Samsung: Dunk Off
Brand
Date
Feb 2026
Description
Samsung brings basketball action into the creative fold with Dunk Off, a commercial showcasing the integration of high-energy sports and mobile editing capabilities. The project moves between standard court gameplay and surreal, rendered environments, utilizing dynamic camera movements to highlight the versatility of the featured smartphone. Technically, the piece leans into a blend of live-action technique and complex VFX to transition characters from an indoor court to imaginative settings like the moon. The production emphasizes vivid color contrasts and dramatic lighting to define its visual identity.
Style
Horizontal, Commercial, Action, Warm
Techniques
VFX / visual effects
Industries
Color
Navy
Medium Grey
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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