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Samsung

Dunk Off
Brand
Samsung
ProjectDunk Off
Date

Feb 2026

Description

Samsung’s Dunk Off commercial highlights the convergence of basketball and mobile technology through a series of rapid-fire sequences. The project captures two players navigating an indoor court, alternating between physical play and the digital manipulation of their performance using the brand's folding smartphone. Utilizing a blend of live-action technique and extensive VFX, the piece transports the subjects from a standard gymnasium to stylized, surreal environments including the lunar surface. The execution leans into dynamic camera movements and dramatic lighting to emphasize the integration of content creation features within a sports context.

Style

Horizontal, Commercial, Action, Warm

Techniques

VFX / visual effects

Industries

Basketball

Color
Navy
Medium Grey
Background

Sports Venue

Context

TVC / TV Commercial

Associated creatives

Uppercut
Uppercut
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