Samsung: Don't Die On Me
Brand
Date
Sep 2018
Description
Samsung’s campaign 'Don't Die On Me' frames high-stakes scenarios through a series of intense, dramatic vignettes. The spot leans into a cinematic visual language, utilising rapid transitions and live-action techniques to build momentum across a variety of action-oriented sequences. Produced by MJZ with creative direction from Leo Burnett Chicago, the work employs precise slow motion and controlled lighting to heighten the emotional urgency of the narrative. Post-production and VFX were handled by MPC LA, with editorial support from Whitehouse Post and sound design by Another Country.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Context
TVC / TV Commercial
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