Samsung: 'Do What You Can't: Ostrich' VFX Breakdown

Sep 2022

This technical breakdown provides an inside look at the production of the Samsung 'Do What You Can't' campaign. The reel focuses on the development of a central CGI character, detailing the complex modeling, rigging, and animation processes required to bring the ostrich to life. The footage showcases various stages of the digital craft, specifically procedural feather simulations and the underlying skin texturing of the bird's limbs and face. Utilizing studio lighting and neutral test renders, the production emphasizes the technical fidelity behind the commercial. The project was a collaborative effort involving agency Leo Burnett Chicago, production house MJZ, and post-production specialists MPC London, with additional work from WORK UK.

Horizontal, Cinematic, Futuristic

Animation, 3D render / CGI

White Seamless

Brand Film / Corporate Video