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Samsung: 'Do What You Can't: Ostrich'

Brand
Samsung
Date

Sep 2022

Description

Samsung’s 'Do What You Can't: Ostrich' campaign explores the intersection of consumer technology and ambition through a cinematic narrative. The spot centers on a bird interacting with a VR headset, transitioning from a desert landscape into a simulated flight experience. Developed by agency partner Leo Burnett Chicago, the production incorporates live-action techniques alongside integrated VFX to craft the flight sequence. The work emphasizes natural light and warm tones to maintain a grounded atmosphere against the surreal digital elements. MPC London handled the visual effects and post-production, while MJZ facilitated the production process.

Style

Horizontal, Cinematic, Warm

Techniques

Natural light, VFX / visual effects

Industries
Consumer Electronics
Background

Desert

Context

TVC / TV Commercial

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