Samsung: Device Upcicling
Brand
Date
Aug 2025
Description
Samsung highlights its Device Upcycling initiative through an animated commercial produced by 1stAveMachine. The film addresses the life cycle of consumer electronics, transitioning from the retail experience to the environmental challenge of discarded devices. Featuring animation by Can Can Club with post-production and VFX from Rojo Studio, the piece visualizes the repurposing of smartphones into smart home sensors. The creative direction, led by Bloomberg, utilizes 3D render / CGI techniques and a stop-motion style to showcase these tools in a domestic nursery environment.
Style
Horizontal, Commercial, Clean, Organic
Techniques
3D render / CGI
Industries
Color
Golden Yellow
Crimson
Sky Blue
Background
Solid Colour
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.