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Samsung: Dalí Art Store Collection

Brand
Samsung
Date

Aug 2023

Description

Samsung introduces the Dalí Art Store Collection in this commercial video produced by Razorfish. The project brings the surrealist world of Salvador Dalí to life through a sequence that contrasts archival photography with contemporary product integration, centering on the integration of iconic motifs into modern digital display spaces. Employing cinematic techniques and monochrome sequences, the film features a fast-paced edit that blends historical footage with live-action portrayals of Dalí’s signature moustache. The execution relies on fluid motion graphics and split-screen grids to bridge the gap between classic surrealist art and current consumer technology.

Style

Horizontal, Cinematic, Monochrome, Nostalgic

Techniques

Slow motion, VFX / visual effects

Industries
Consumer Electronics
Color
Jet Black
Pure White
Context

Advertising Campaign, Brand Film / Corporate Video

Associated creatives

Razorfish
RazorfishAgency / Creative
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