Samsung introduces the Dalí Art Store Collection in this commercial video produced by Razorfish. The project brings the surrealist world of Salvador Dalí to life through a sequence that contrasts archival photography with contemporary product integration, centering on the integration of iconic motifs into modern digital display spaces.
Employing cinematic techniques and monochrome sequences, the film features a fast-paced edit that blends historical footage with live-action portrayals of Dalí’s signature moustache. The execution relies on fluid motion graphics and split-screen grids to bridge the gap between classic surrealist art and current consumer technology.
